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Stock Vesting Made Simple: How It Works and Why It Matters

Author: Carlos Heredia, Attorney

TLDR: Vesting protects startups from premature founder or key-employee departures. A standard four-year vesting schedule with a one-year cliff ensures meaningful commitment before equity becomes fully earned. Venture capital investors will usually require founders to agree to vesting as a condition of investment, which can end up putting founders in a worse spot than if they had imposed vesting requirements from Day 1.


What Is Vested Stock?

When founders or other key team members receive shares at incorporation or upon joining an existing startup, those shares are usually and customarily subject to a vesting schedule. Vesting at this stage is usually time-based as opposed to milestone-based, meaning that the holder must remain in service to the company in order to continue vesting in their stock. Vested stock is the portion of those shares a founder earns by continuing to work for the company. Unvested stock may be repurchased or forfeited if a founder or key employee departs early, thereby creating room on the cap table for the company to issue additional shares to whoever replaces the departing holder. For this reason, vesting among founders is akin to a prenup for your startup.

How Vesting Works

Most early-stage companies adopt:

  • 4-year vesting
  • 1-year cliff, followed by
  • Monthly vesting over the remaining 36 months

The cliff period is akin to a grace period; its purpose is to ensure that folks who do not work out for whatever reason within the first 12 months of service do not end up as stockholders of the company. Leaving before the cliff allows the company to repurchase all shares. Leaving mid-vesting usually means that the departing holder keeps only the portion that has vested to date (although, in some equity plans, the company also has the right to repurchase vested equity at fair market value at the time of departure).

For Example:

  • Shares issued: 1,000,000
  • Vesting Schedule: 25% vests after a 12-month cliff; remaining 75% vests monthly over the next 36 months
  • No acceleration

If the founder leaves during the cliff, then the company may repurchase all 1,000,000 shares. If the founder exits in month 30, then 625,000 shares are vested and retained; the remainder may be repurchased or forfeited.

Why Vesting Matters

Vesting protects the company — and the team — from “deadweight” ownership. A team member who stops contributing should not continue benefiting from the company’s long-term value. Also, proper vesting:

  • Preserves team morale
  • Ensures fairness
  • Protects the cap table
  • Aligns long-term incentives
  • Makes the company more attractive to venture investment

VCs Love Vesting

Most experienced VCs insist on all founders and key team members being subject to vesting schedules as a condition to their investment, for various reasons. When founders implement uniform vesting schedules on their equity before engaging with prospective investors, we often see the investors accepting what has already been put in place. However, founders that do not have vesting conditions attached to their equity are at risk of having to contend with 4-year vesting schedules that begin at the time of investment, which means that unprepared founders can end up in a worse position than they would have been had they implemented vesting conditions from the jump.

A Cautionary Tale: Without Vesting, Everyone Else Loses

Vesting negotiations are usually amicable and productive when founders are well-counseled and experienced in startup capital raising. However, sometimes companies and founders use DIY services or accountants to form their startups, which often ignore vesting considerations. A real-world example illustrates the consequences of going rogue on founder vesting schedules:

Out of Sight, Out of Mind

A group of friends formed a corporation in order to commercialize a SAAS offering that they were developing. They used an accountant to form the company and did not adopt vesting schedules at incorporation. For the first several months, all team members worked together collaboratively, and each generally pulled their weight. However, the founder with the most technical experience pulled way back on his commitment to the company and even received a compelling offer to join a large public company, which he accepted. He left the startup, but he refused to give back his 25% stake in the company. The company was left having to hire another key employee in order to do the engineering work that was supposed to be handled by the departing founder.  The consequence was that the departing founder ended up with a windfall, whereas all of the remaining founders lost in that they were all diluted by the equity that the company had to issue in order to recruit his replacement.

What Proper Vesting Would Have Accomplished

With a standard 12-month cliff:

  • All shares would have been unvested and fully repurchasable
  • Cap table integrity would be protected
  • The team could move forward without deadweight equity

Avoiding Vesting Pitfalls: Practical Guidelines

  1. Keep It Simple and Standard. Use a standard four-year vesting schedule with at least a one-year cliff.
  2. Apply Vesting Consistently. Uniform vesting among co-founders and key team members reinforces fairness and simplifies negotiations.
  3. Commitment Should Come Naturally. Founders committed to the venture should welcome vesting.
  4. Watch for Behavioral Signals. Equity negotiations can reveal commitment levels and potential future issues.

Vesting protects startups and the team members that are doing all of the work from premature founder or other key employee departures. A standard four-year vesting schedule with a one-year cliff ensures meaningful commitment before equity becomes fully earned. Further, venture capital investors will usually require founders to agree to vesting conditions as a condition to investment, which can end up putting founders in a worse spot than had they imposed vesting requirements from Day 1.

 


CCG educational content: This blog content is for general information only and not legal, tax, or investment advice, does not create an attorney-client relationship, and may be incomplete or outdated for your situation. Laws and guidance are subject to change; consult qualified counsel in your jurisdiction.

Related Launch Lingo terms: Vesting and 83(b) Election.

Related Launch Lingo equity terms: Double-Trigger Acceleration, Incentive Stock Option, Equity Compensation, 409A, and Holding Period.

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