Avoid Dilution Shock

Dilution shock from a Convertible Debt financing is real. And it can get ugly.  While Convertible Debt is a great way to raise seed funding for your startup, you need to know what you’re getting into.

Check out this webinar to learn how to negotiate and raise money for your startup using Convertible Debt, while protecting your ownership as you approach Series A funding.

What You’ll Learn:

Convertible Debt Term Sheet – From Top to Bottom

  • Learn the key terms and negotiation issues for a Convertible Debt round.
  • Negotiate more effectively when you decide to raise Convertible Debt.

Convertible Debt to Series A – Why Discounts and Valuation Caps Matter

  • Learn how key Convertible Debt funding terms will affect your future Series A round.
  • Review how these terms affect the equity ownership of the founders.

Financial Modeling – How Key Terms Affect Ownership Dilution

  • Real-time review of detailed Series A funding model.
  • Learn key concepts to model conversion of Convertible Debt into a Series A round.
  • Analyze the ownership dilution effects of key Convertible Debt terms.

Q&A – Ask Questions, Get Answers

  • We want you to achieve startup success, especially when it comes to raising money.
  • Take advantage of this opportunity to ask your important startup and fundraising questions.
Carlos Heredia

Presented by Carlos Heredia

Startup Attorney (Stanford JD/MBA)

Carlos works closely with startups and growing companies across a variety of technologies and industries, advising them on legal and business matters at early-stage startup, funding and sale.  As a startup attorney, he has seen many business plans, approaches and decisions, many done well and many done wrong.  Carlos takes a practical legal approach with his clients and is dedicated to making a tangible difference and positive impact on their businesses, knowing firsthand the challenges of not only launching a startup, but also managing a successful business and planning for the future.

Matt Steiner Business Attorney

Presented by Matt Steiner

Startup Attorney 

Matt has a gift for finding thoughtful and creative solutions while structuring transformational deals and loves working on venture financings and M&A transactions. He also enjoys being in the trenches, advising and supporting clients on their most important matters.

Matt is a business lawyer and advisor focused on representing entrepreneurs, startups and established businesses. His practice consists of working with entrepreneurs from idea to exit, angel and venture capital financing transactions, mergers and acquisitions and acting as outside general counsel to startups and emerging growth companies.

Jamie Norrdin

Presented by Jamie Norrdin

Startup Attorney 

Jamie has extensive experience assisting startups and growing companies with various business and corporate matters, including entity formation, debt and equity financings, mergers and acquisitions and corporate governance.  Jamie also focuses on a wide range of corporate and commercial transactions, including strategic alliances and joint ventures, technology licensing and acquisitions, clinical research and life science transactions, as well as manufacturing, supply and distribution relationships.


“Very insightful. I came away from this with a better understanding of what I should consider, both in the short term and the long.”

Brad Keiller, Founder of Nomad Donuts

“I’ve worked with CCG’s managing partner for years, through a successful acquisition. Great skills, service, efficiency and value. I’d highly recommend them vs. any big law firm.”

Tony Medrano, Founder of RapportBoost.AI, Inc.