“X-Factor” is that special and unique “something” that every Startup should try to develop in order to set it apart from the competition. Your company’s X-Factor will help make your business unique and often times is that extra tangible or intangible quality or characteristic that:
- Investors are looking for before they invest money in your company;
- Customers desire before they buy your company’s products or services;
- Potential employees need to see before they agree to work for your company; and
- Will allow your Startup to grow and position itself for successful exit opportunities in the future.