“Kickstarter” is a global Crowdfunding platform where people can back Kickstarter projects financially in exchange for tangible rewards or experiences, but not for equity or other Securities. Kickstarter allows someone with a creative idea to receive funding from backers to help develop that idea.
For example, someone with a unique idea for a new restaurant concept could start a Kickstarter project with a tiered reward system for different levels of pledges. Someone who pledges $200.00 may receive a dinner for two at the restaurant, while someone who pledges $1,000.00 may be rewarded with the opportunity to reserve the entire restaurant for a private party.
Other companies may use Kickstarter to pre-sell its products or services in advance and then use the related funding to develop, manufacture and deliver such products or services.